Using Twitter and Blog Commenting for Traffic

Social networking was one of the big movements of the first decade of the 21st century. It pretty much didn’t exist in an online

Twitter Marketing

Twitter Marketing

sense before the decade started, but by the time the curtain fell on 2009, most of the world’s web users had either a Twitter account, a Facebook profile or a MySpace page – or all three, in many cases. Sensible website owners and internet marketers very quickly realised the potential that these sites had.

What each of the sites named above – and various others – have in common is that they cost nothing to join. While it used to cost money to have a public presence on the net or elsewhere, now it is possible to put yourself in people’s view without having to part with any money at all. Twitter is perhaps the best example. Due to the 140-character limit for messages “tweeted”, it is very fast-moving, and as a result people use it more.

If you want people to visit a website, the quickest way to attract them is to put a link in your Twitter messages. Don’t do this every time, or people will run from you – but where there is a good reason for them to be interested, Twitter is an excellent way of getting your link seen, and clicked, by a lot of people in a short space of time – and they may then highlight it to their readers.

Now if you have run a blog yourself, you have probably been conscious of the tendency of occasional “readers” to leave comments with little relevance to the posts. Occasional comments like “I like this! Great post!”, or “You should talk about this subject more often”, when they appear without any context, are comments to look out for.

The fact is that where you see these comments, it will usually be because the poster is trying to drive up traffic for their site. You will usually notice that their name appears as a link on the comment, and when you click it you are taken to their site. This is a simple method of promotion – and it bugs many bloggers to the point where they will delete all such comments.

This does not mean that you cannot use blog comments to promote your own site. There is some advantage to doing this if you do it correctly. First of all, you need to comment in a suitable way. Just saying “Great post!” makes you look at best like a sycophant, and at worst like someone who hasn’t read the post and simply wanted to see their name on screen.

Make sure you are commenting on a blog with relevance to your chosen topic. This will mean that people who click through may be interested in what you have to say. Actually read the post before commenting, too. When you have done this, you can ensure that the comment you post is relevant to the blog post and means that people who read it will be more likely to click the link and come through to your site.