We test link building services and offer link building tips

We test link building services and offer link building tips

We test link building services and offer link building tips

We test link building services and offer link building tips

We test link building services and offer link building tips

We test link building services and offer link building tips

How to Get Good at Copywriting

If you’d like to learn more about copywriting, the rabbit hole runs very deep. Start by reading works of the classic ad men like John Caples, Claude Hopkins and David Ogilvy. By doing so, you’ll be writing while standing on shoulders of giants.

The only trouble with the classics though, is that mass media and mass marketing are gone. The golden days of television, radio and print are gone, because – thanks to the internet – everyone’s a channel, an expert, or guru.

Not to say there aren’t great classics. A couple of books that have stood the test of time are Harry Browne’s Secret of Selling Anything and Breakthrough Advertising by Eugene Schwartz. If you memorize these, you’ll be dangerous.

Modern “living legends” of sales and marketing include the likes of Roy H. Williams, Seth Godin, Robert Cialdini, Jeffery Gitomer and Susan Weinschenk. Follow their work, if you want learn how to sell, persuade and influence in the years to come.

Keep in mind that technology and delivery mediums change, but human emotions and motivations remain almost the same. We all have hopes, dreams, fears and desires.

We all need food, shelter, clothing. To love and be loved. We all want to be young, virile, attractive, healthy, wealthy and wise.

I’ve boiled affiliate marketing down to a sentence. Sell the end result, or emotion, that you want the person to have and provide the consumables to get them there.

All you really need to do is find their motivation and appeal to it. Or in other words, find out what they want and show them how to get it.

Tap into that emotion to multiply their dreams and desires. Then once you’ve built the desire, focus their attention like a laser on your product.

All that remains, is to persuade them that today is the right day. This is the right product. You’re the right person to buy it from. And that it will solve their problem.

That’s really all there is to copywriting.

So what’s the secret to getting good at it?

There are thousands of copywriting books. Read a few. I suggest that you start with some of the people I mentioned.

After about three weeks, close the books. Go join some affiliate programs. Put up some landing pages. And write some salesletters to hone your chops.

You don’t have to be good to start, but you have to start to get good. Show up every day and write. Split test ideas. Observe the results. Make changes based on your observations and you’ll get better through practice.

Or as my friend Ken McCarthy – one of my favorite modern day copywriters – said recently, “Show up every day. Work. Pay attention to results. Think. Learn. Adapt. Desire to improve. There’s no magic beyond that.”

I couldn’t have said it any better myself, but I’d also like to add…

Consistent action leads to massive results. By observing the results, you keep the positive ones and scrap the rest.

The positive results lead to self belief. That self belief causes you to take more action. That action leads to more results, greater potential and towards success.

Build on that cycle of momentum and you’ll never look back.

Here’s to your success,

Michael

P.S.

Speaking of success. If you’re still thinking about registering for the Tiny Little Business (TLB) course, you’d better take action on those thoughts, because they close the doors today at midnight.

The people who run the program are successful, full-time affiliate marketers, that I know, respect and trust. By the end of the course, you’ll have a successful online business, serving the needs of a real audience. Simple as that.

There’s no excuse anymore. Get the course. Make a commitment to see it through.

Plus, as an added bonus, if you purchase through me, I’ll hand you a 75% discount to my Dynamic Media Vault, upon graduating the course. That’s a 150 dollar savings on 17 years worth of internet marketing training.

That’s how much I believe in this course. And that’s how much I believe in you.

Click here to get your own successful online business.

P.P.S.

In case you’re interested on how I stumbled into copywriting, here’s the short version of the story.

Once upon a time…

Nah… just kidding… LOL

I kinda got into copywriting by accident. After graduating desktop publishing school, I went to work for a production house. They made flyers for nationwide chains that sold things like groceries, tools and office supplies.

There were no guidelines on what to write. They sent you boxes of physical canned goods. Some photographs. A few fact sheets. It was a total mishmash that I had to make sense out of. It’s not like I could look them up on the internet, because it was back in 1988.

After years at the production house, I flitted around a few ad agencies and design firms. I thought most of them were too flaky and flighty for my personality, which is more down to earth.

I finally parked myself at a large printing plant. I was head of prepress and the lead designer. (You’d be surprised at how many people bypass the ad agencies and go straight to the printer for their designs.)

Since I already had experience writing copy, I was given every job that came into the plant. That meant producing copy on the spot for several customers on a daily basis. I became damn good at it because I had to.

I loved the challenge and the clients loved what I wrote. Every time they ran coupon offers, my copy outperformed the previous ones. Soon clients were coming into the plant and asking for me by name.

My point being, that there’s only so much you can learn from books. Eventually you have to put them away and take action.

Remember that don’t need anyone’s permission to become a great freelance copywriter. Find a couple of products that you like on Clickbank.com, join their affiliate programs and write about them.

Set up a sales or landing page on the web. Buy a little PPC traffic. Throw the traffic at the offer and see what you get.

Motivated buyers convert around 2.5%. People not so far down the buying funnel – as its called – convert around 1%.

Keep testing new ideas. Monitor your results. And always try to beat your best.

You’ll have a lot of fun in the process and become successful before you know it.

Want to read more?

Here’s a related article along with a video that I did.

How to Be a Successful Freelance Copywriter

Feel like you’re not getting anywhere? You’re not alone. It’s one of the main reasons people quit affiliate marketing, or stop trying online.

I looked at one year’s worth of data, why people unsubscribe from this newsletter. The top three reasons are; no time, too many emails, and various versions of, “I’m not getting anywhere.”

What I have for you today, is something that I hope will change all that. It is a training system that’s different than anything else.

Its set up like trade school with a seven month training program. Each of the 25+ levels come with completion tasks, so there’s no slacking off. You will be held accountable for your actions, or lack thereof.

This isn’t theory. It’s based on research. And it’s proven to work. The people who run the program are successful, full-time affiliate marketers, that I know, respect and trust.

By the end of the course, you’ll have a successful online business, serving the needs of a real audience. Simple as that.

There’s no excuse anymore. Get the course. Make a commitment to see it through.

Plus, as an added bonus, if you purchase through me, I’ll hand you a 75% discount to my Dynamic Media Vault, upon graduating the course. That’s a 150 dollar savings on 17 years worth of internet marketing training.

That’s how much I believe in this course. And that’s how much I believe in you.

Click here to get your own successful online business.

to your success,

Michael

We test link building services and offer link building tips

You might know Jim Collins for his outstanding research and published works like Good to Great and How The Mighty Fall. I consider both of those titles essential reading. You’ll discover why some companies fail, while others prosper despite all odds.

(Personally I prefer the audio version. It’s great listening while exercising or commuting. And as an added bonus, Jim reads his own work, capturing all the emotions that hired talent cannot.)

In addition to reading his work, what I’ve got for you today, is a quick short story from 2003. You’ll find out how Jim himself almost failed, but found his calling as a researcher.

His mentor asked him three questions. By answering them, Jim learned to quit his lucrative job and follow his heart.

I suggest that you ask yourself these questions, if you want to be successful and happy in your work.

It’s a personal story from Jim Collins. New Year’s Resolutions and Stop Doing Lists. Please read it and take it to heart. It will help you be happy, no matter what stage of life you are in.

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